Top 10 New UK Betting Sites in 2025
The UK betting scene isn’t just ticking along—it’s shifting fast. New bookmakers and casinos are popping up left and right, all with the same goal: to win you over with sharper odds, smoother interfaces, or standout perks. Whether you’re a slots lover, a football fanatic, or just shopping around for the best welcome bonus, 2025 is already shaping up to be a golden year for choice. We’ve handpicked 10 fresh UK betting sites that are fully licensed by the UK Gambling Commission and bring something genuinely new to the table.
Let’s be honest: not all new bookies are worth your time. But the ones below? They’re the real deal. Let’s take a look.
Swifty Sports – Best for Quick Free Bets
Swifty Sports keeps it simple: bet £10, get £20 back as a free bet. There’s no nonsense here—just a streamlined platform with a focus on the sports punters actually care about. Think football, racing, and tennis, all backed up with intuitive mobile design and in-play betting that doesn’t lag. It’s new, yes, but Swifty already feels like it knows what UK punters want.
Get a £20 free sports bet
Pros:
- ✅ Very generous welcome bet (£20 free bet on a £10 stake).
- ✅ Clean, modern interface with a well-regarded mobile app (great on iOS/Android).
- ✅ Covers all major sports (football, racing, tennis, etc.) with competitive odds and plenty of live betting markets.
- ✅ Strong security: UKGC-licensed and SSL encryption protect your funds and data.
Cons:
- ❌ New brand, so sportsbook is still growing (smaller range of minor sports/events for now).
- ❌ Only single bets qualify for the free-bet offer (no accumulators on the signup bonus).
- ❌ Free bet must be used within 7 days.
Summary: If you want a simple free-bet boost with your first stake, Swifty Sports is one of the most straightforward new bookies out there. Its platform is fast and clean, and it’s quickly building a solid reputation for payouts and customer support. Just remember to use your £10 free bet within a week of signup.
BetWright – New Bookmaker with Modern Features
BetWright, backed by the same group behind Betarno and Casimpo, BetWright is the cool cousin in the family. The interface is clean, the features are smart (Bet Builder, cash-out, live betting), and the emphasis is on responsible gambling. Sure, the welcome offer isn’t flashy, but the platform itself is so well-executed it hardly matters. For bettors who prioritise ease and ethics, BetWright just works.
Bet The Wright Way
Pros:
- ✅ Sleek, user-friendly website (and a smooth mobile site) with intuitive navigation.
- ✅ Key features like a Bet Builder, live cash-out, and in-play betting.
- ✅ Focus on transparent marketing: simple terms, no “gotchas” in bonuses (supports responsible gambling).
- ✅ Backed by the robust Playbook platform, which is also used by well-known brands – meaning reliable technology.
Cons:
- ❌ Doesn’t offer huge welcome freebies (the launch bonus was modest/no free bet) – value comes more from regular odds and service.
- ❌ As a brand-new site, its sportsbook range is still growing (fewer niche betting markets at first).
- ❌ Limited track record as it just launched; some bettors might wait to see long-term performance.
Summary: BetWright is ideal if you want a modern betting platform without surprises. It might not have the flashiest free-bet promo, but it nails the basics: a clean app/website, fast payments, and helpful features. It’s particularly appealing to players who appreciate straightforward terms and a fresh UI.
Gentleman Jim – High Limits & Horse Racing Focus
Gentleman Jim isn’t flashy—it’s solid. High limits, Best Odds Guaranteed, and a strong focus on UK and Irish racing make this one a go-to for traditional bettors who like their bookies reliable. It’s new, yes, but it leans into the old-school values: strong odds, clean app, and fast support.
Where Big Odds Meet High Limits
Gentleman Jim Bookmakers is a trading name of Lovell Brothers Limited
- Pros:
- ✅ Very high betting limits (great for big-stake bettors).
- ✅ Strong focus on horse racing and greyhounds, with competitive odds and even Best Odds Guaranteed promotions.
- ✅ Traditional, straightforward interface with dedicated mobile apps on launch.
- ✅ UKGC-licensed (operated by experienced industry professionals).
- Cons:
- ❌ Initially limited sports coverage (mostly racing); fewer markets for other sports or novelty events.
- ❌ Still a growing site – fewer ongoing promotions beyond the main welcome deal at launch.
- ❌ Smaller brand recognition compared to legacy bookies (though it builds trust via license and positive reviews).
Summary: Gentleman Jim is built for bettors who value big limits and racing heritage. It won’t replace a full-service sportsbook overnight, but for horse racing fans and high-rollers, it’s a strong new option. Keep an eye out for expanded offerings as it matures.
DragonBet – Welsh Bookmaker with Great Odds
DragonBet leans into its Welsh roots and comes out the other side with something charming. Horse racing, rugby, and niche markets are where it shines, along with a Bet £15, Get £10 free bet offer that’s actually easy to claim. It’s not trying to be a global giant—it’s here for punters who value local odds and community feel.
Bet £15 Get £10 Offer
Dragon Bet is offering new customers (18+) a chance to win free bets worth £10. Individuals must sign up and use the promo code “bet15get10” to participate After that, they must place a minimum bet of £15 on any selection with minimum odds of evens (2.0). Upon doing so, a £10 free bet will be credited within 24 hours of bet settlement.
- Pros:
- ✅ Very competitive odds on popular markets, especially horse racing (BOG on UK/Irish racing enhances value).
- ✅ Warm, personal service (family-run ethos) and local promotions (e.g. sponsorship of Welsh race meetings).
- ✅ User-friendly website; mobile betting works well too.
- ✅ Simple welcome offer (Bet £15, Get £10 in free bets) that’s easy to claim.
- Cons:
- ❌ Smaller scale – fewer exotic markets or international events than big bookies.
- ❌ Primarily known regionally (Wales/UK) – may have less awareness outside those areas.
- ❌ No live streaming or advanced features (but it does offer standard in-play betting and cash-out).
Summary: DragonBet blends the warmth of a local bookie with the convenience of an online platform. Its focus on solid odds and the community feel (plus a tidy free-bet sign-up) make it stand out, especially if you follow horse racing or want to support a smaller UK operator.
Betarno – Most Comprehensive Sportsbook
Betarno is the Swiss Army Knife of betting platforms. Football leagues? Covered. Slots? Loads. Free spins and free bets on day one? You bet. Plus, it has both UKGC and MGA licences for added peace of mind. If you’re the kind of player who switches between sports and casino games, Betarno keeps it all in one tidy place.
£10 Free Bet + 20 Wager Free Spins
New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. 20 Wager Free Spins on Book of Dead. Bonus valid 48 hours from receipt. Max conversion: £100. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply
- Pros:
- ✅ Extremely broad coverage: 140+ sports, including eSports, virtual leagues, and live bets around the clock.
- ✅ Dual regulation (UKGC and MGA) for extra peace of mind.
- ✅ Combined welcome package (free bet + free spins) adds value for both sports bettors and casino players.
- ✅ Competitively low odds margin (~6.2% in football) means slightly better returns on bets.
- Cons:
- ❌ No dedicated mobile app yet (only mobile website), though the site itself is responsive.
- ❌ With so many games and features, the sheer volume can be overwhelming for new players.
- ❌ As a global brand, it may feel less “local” to UK bettors than homegrown operators.
Summary: Betarno is our pick for bettors who hate missing out on anything. It’s an all-in-one platform – you could bet on Liga MX soccer, watch an NBA game (bets only, no streaming), and spin slot reels from the same account. It’s especially strong if you mix sports betting with casino games. Just remember to check which specific welcome bonus suits you (free bet vs free spins) when joining.
Slotty Slots – Best New Casino Site for Free Spins
Technically an online casino rather than a sports book, Slotty Slots (launched 2019, under Grace Media) makes our list because it offers one of the most generous no-wager spin deals available. Slotty Slots has over 600 slot games and a full live-dealer casino. Its standout offer is up to 100 free spins with no wagering requirements. How it works: deposit £10, play a slot (you get 10 spins), and repeat up to ten times to reach 100 free spins. The major draw is that any winnings from these spins are not subject to wagering – you keep what you win, up to a £100 cap. That’s rare in the casino world. The site itself is clean and easy to navigate, with quick loading games and the latest SSL security. On the downside, Slotty Slots is strictly casino-only (no sports markets), so it’s only for slot and table game fans. But if unlimited fun on slots and keeping your spin wins is what you want, Slotty Slots is hard to beat.
Slotty Exclusive 100 Wager Free Spins Offer
$/€/£10 Min. Deposit and Wager. 10 Free Spins will be allocated for every $/€/£10 increment deposited. Bonus valid 48 hours from receipt. Max conversion: $/€/£100. Withdrawal requests void all active/pending bonuses. Excludes Skrill and Neteller deposits. Offer limited to new players making their first deposit at the casino limited to one offer per household.
- Pros:
- ✅ Huge slots library (600+ games from top providers) plus live casino tables.
- ✅ 100 Free Spins no-wager welcome (earn 10 spins per £10 deposit, and you keep all your winnings!).
- ✅ Modern, user-friendly interface (clean design, easy to use on mobile).
- ✅ Fully UKGC-licensed for security and fairness.
- Cons:
- ❌ No sports betting at all – it’s a pure casino.
- ❌ The free spins are capped at £100 winnings and must be claimed within 48 hours.
- ❌ Other promotions (beyond the spins) are relatively standard (daily reload deals, etc.).
Summary: For serious slot players who value free spins without the hassle of meeting wagering requirements, Slotty Slots is a top choice. Its games library is extensive, and the interface is geared toward quick, fun play. Just be aware you’ll need to make incremental deposits to unlock the full 100 spins, and any larger jackpot-style wins are capped at £100.
Onyx Slots – Top New Casino with PayPal Banking
Onyx Slots is one of the newest UK casino brands (established in 2024) and it immediately turned heads with a player-friendly banking option: PayPal deposits and withdrawals. Many UK gamblers love PayPal for its security and speed, and Onyx Slots supports it from day one. It’s a no-wagering casino as well, offering 100 free spins over your first 5 deposits (20 spins per deposit of £10). The game selection includes hundreds of slots from top developers, plus live casino games. The site is mobile-optimised and even has 24/7 chat support. On the flip side, as a casino site it doesn’t offer any sports or races – it’s all about slots and tables. Also, to get those 100 spins you have to actually wager your initial deposits a few times (standard 1x playthrough). But if stress-free banking and a wide game range are your priorities, Onyx Slots makes our list of the best new sites.
Up to 100 Wager Free Wager Spins
New Customers Only. $/€/£10 Min. Deposit and Wager. 20 Free Spins will be allocated for each of your first 5 deposits of $/€/£10 or more. Bonus valid 48 hours from receipt. Max conversion: $/€/£100. Withdrawal requests void all active/pending bonuses. Full terms apply
- Pros:
- ✅ Accepts PayPal (plus Skrill, Neteller, credit/debit cards) for fast and secure payments.
- ✅ 100 free spins (no wagering on those spin winnings) spread over your first 5 deposits.
- ✅ A clean, easy interface with a strong collection of popular slots and live games.
- ✅ UKGC-licensed and checked for safety (fast payouts from PayPal are a big plus).
- Cons:
- ❌ No sports betting or casino jackpots (jackpot slots are available, but no progressive jackpots).
- ❌ Must deposit and wager at least £10 five times to unlock all spins (and winnings are capped at £100).
- ❌ Other casino promotions are modest (standard reload offers).
Summary: Onyx Slots is a new casino that knows its audience: it gives you hassle-free PayPal transactions and juicy free spins. It’s especially good if you want to keep things simple – just deposit, spin, and cash out your winnings without hefty wagering requirements. Just remember it’s casino-only, so don’t expect any football markets here.
Slot Strike – Huge Game Range & Mobile-Friendly
Slot Strike marched in with a “Slot Strike Exclusive 100 Wager Free Spins” promotion (10 spins per £10 deposit) and a focus on variety. It’s a slick site with Starburst-themed imagery. Sports markets include all the usual suspects, plus one standout – they’ve thrown in Starburst (the slot symbol) in some of their sportsbook visuals just for fun.
Slot Strike Exclusive 100 Wager Free Spins on Starburst
Pros:
- ✅ Huge selection of slots (including popular titles like Starburst) and live dealer games.
- ✅ Mobile-first design – the site and games run flawlessly on iOS/Android.
- ✅ 100 free Starburst spins (no wagering) – 10 spins for each £10 deposit (up to 100).
- ✅ Fast, secure banking (PayPal, cards, e-wallets, and phone top-up options available).
Cons:
- ❌ Like the other casino entries here, no sports betting on offer.
- ❌ Winnings from the free spins are capped (£100 total), and you must deposit £10 increments to unlock them.
- ❌ The no-wager spins only apply to Starburst (one game), limiting variety.
Summary: Slot Strike combines a familiar casino brand with a strong new promo. Its game range and mobile-friendliness stand out, making it a great choice for UK slot players. If you’re happy betting on slots and tables (and love Starburst), Slot Strike’s free spins offer gives you plenty of chances to win cash that you can withdraw immediately.
Casimpo – Slots & Easy Payments
Casimpo is another fresh online casino (operated by the respected ProgressPlay platform) that deserves mention. It’s known for an enormous variety of slot games – including plenty of jackpot slots – as well as quality live casino tables. New players are greeted with a straightforward bonus: 20 free spins on the Legacy of Dead slot, with no wagering requirements on the spin winnings (max £100). The site supports a wide range of payment methods: aside from cards and e-wallets, it even takes Pay by Mobile, Paysafecard, and more. This makes depositing and withdrawing really convenient. Security is robust (UKGC license, SSL encryption), and the site has ongoing promotions too (like seasonal reloads and cashback deals). The downside: the welcome free spins are relatively few (only 20 spins) compared to some offers. But on the plus side, Casimpo is very transparent with its terms. It’s a safe, user-friendly casino for slots enthusiasts who value easy banking.
Casimpo 20 Wager Free Spins on Legacy of Dead
- Pros:
- ✅ Massive selection of slot games (many with progressive jackpots) plus live dealers.
- ✅ 20 no-wager free spins on a popular slot (Legacy of Dead) – easy to trigger with a £10 deposit.
- ✅ Lots of deposit/withdrawal options (cards, PayPal, Pay by Phone, etc.) – very accessible for UK players.
- ✅ Strong UKGC licensing and regular site audits for fairness.
- Cons:
- ❌ Only 20 free spins initially (compared to 100 at some competitors).
- ❌ Casino-only site, no sports markets or poker.
- ❌ Other bonuses are standard (e.g. matched deposits) and not exceptional.
Summary: Casimpo is a solid casino pick if you want endless reels and smooth payments. The quick free spin offer gives a taste of the site without much requirement. It won’t shower you with dozens of spins at first, but it is dependable and covers all the basics well.
What Sets These Sites Apart
Every site on this list is UKGC-licensed, mobile-friendly, and tested by our team. We’ve prioritised platforms that offer generous, fair bonuses (not just flashy ones), secure payments, and proper player support. They’re built for how people bet now—not how they did five years ago.
Need a hand getting started? Browse our ultimate UK sports betting guide or explore our latest bookmaker reviews. Looking for free bets or spin deals? Check out our bonuses section or grab daily picks on our betting tips page.
New doesn’t mean risky—it means better odds, faster tech, and perks the old guys can’t always match. Pick one, try it out, and see for yourself.er need them.
FAQ – New UK Betting Sites
Yes. All the new betting sites we feature are fully legal for UK players and hold a license from the UK Gambling Commission. This means they’ve met strict standards for fairness, security, and responsible operations. Before any new bookmaker goes live in the UK, it must obtain UKGC approval, so you should always check for a UKGC license number on the site (usually in the footer) before signing up. If it’s licensed and we’ve recommended it, you can trust that it’s a safe site to bet with.
Very often, yes. New betting sites typically use generous bonuses to draw attention in a competitive market. This can mean larger deposit match percentages, higher value free bets, or perks like no-wager free spins that established brands might not offer. For example, many new sites in 2025 are offering “Bet £10, Get £20” or similar 200% match deals, whereas a big bookie might stick to “Bet £10, Get £30”. However, always compare the terms (wagering requirements, expiry, etc.) – a bigger bonus isn’t always better if it’s hard to unlock. The upside is that new sites really want your business, so their promotions often do provide excellent value to new customers.
First, verify the UKGC license as mentioned – that’s step one for trust. Next, consider the people or company behind the site. Many new UK bookies are launched by experienced industry professionals or existing gambling companies expanding into new brands. For instance, some new sites share platforms or networks with known bookmakers (Gentleman Jim uses the Playbook platform, also used by brands like RhinoBet and Star Sports). You can also read user reviews and expert reviews (like ours) to gauge reputation. Trustpilot or OLBG can provide user feedback on things like payout reliability and customer service responsiveness. Generally, if a site is on our “best new” list, we’ve done the vetting for you – they have solid licensing, transparent terms, and a growing positive reputation among bettors.
The main possible downside is that a brand-new site might have a smaller track record and sometimes a few feature gaps compared to a big legacy bookmaker. For example, a new sportsbook might initially offer fewer obscure sports or missing features like live streaming or a long list of existing promotions. Customer support teams might be smaller, and mobile apps (if any) could still be in early versions. Additionally, new sites sometimes have lower betting limits at first (until they establish their financial footing). That said, all the sites we recommend have been operating long enough to iron out most kinks, and any minor trade-off in features is often balanced out by the personalised service, better odds, or bonuses you get. It’s always wise to start with small bets when trying a new platform, just to get comfortable. As the site grows and updates, you’ll likely see continuous improvements (for instance, adding more sports markets or introducing live chat support).
Yes, any legitimate new UK betting site will be integrated with GamStop, the national self-exclusion program. This means if you have an active self-exclusion, you will be blocked from registering or logging in on those new sites as well. They also adhere to other UK responsible gambling initiatives, like not allowing credit card deposits (credit cards are banned for gambling in the UK) and verifying customer age/ID before withdrawals. If you ever have trouble self-excluding directly via a site, you can use GamStop to cover all UK sites in one step. The commitment to responsible gambling is strong even among new operators – they want to promote fun, safe betting environments for their users.
By following this guide, you’ll be well-equipped to explore the best new betting sites UK 2025 has to offer. Whether you prioritise the biggest bonuses, the best odds, or the latest features, there’s a new bookmaker or casino site out there that can perfectly match what you’re looking for. Remember to take advantage of the welcome offers while they last, keep an eye on our page for updates (we refresh our rankings regularly as new sites launch), and most importantly, enjoy your betting experience responsibly. Good luck and happy betting!
