London Bet

Introduction

It’s rare that a truly new name arrives on the UK betting scene. London Bet launched in 2025 under Thistle Bet Ltd and is powered by Playbook technology. The platform combines a tidy layout and quick navigation, making it easy to place your Saturday acca or browse midweek horse races. Instead of chasing punters with big headline offers, London Bet focuses on good odds, clear terms and a flexible loyalty programme. With UKGC licence number 66162 and a responsible gambling toolkit, it aims to provide a safe and enjoyable experience. This review comes from a UK punter’s point of view, weighing up what the site does well and where there’s room for improvement.

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TL;DR – Key Takeaways

• New UK bookmaker run by Thistle Bet Ltd, launched in 2025.
• Competitive odds across football, horse racing and more.
• Clean design and quick navigation on desktop and mobile.
• Wide range of sports with live streaming for horse and greyhound racing.
• Capital Gains loyalty scheme instead of a standard free‑bet welcome offer.
• Low £1 minimum deposit via Visa or Mastercard; PayPal also supported.
• UKGC‑licensed and secure with strong safer gambling tools.

What is London Bet?

London Bet is a sports betting and casino site operated by Thistle Bet Ltd and licensed by the UK Gambling Commission (licence 66162). It runs on Playbook software, giving it a modern look that will be familiar to anyone who has tried sites such as BetZone or RhinoBet. The sportsbook covers around twenty sports, including football, horse racing, tennis, darts, greyhounds and American sports. There’s also a full casino with hundreds of slots, table games and live dealer options.

Unlike many rivals, London Bet doesn’t greet new customers with free bets. Instead it has a Capital Gains loyalty programme that gives rebates on your betting activity. You build up rebates with every qualifying bet, and you can cash them in early for a smaller return or hold on to them for a bigger payout later.

London Bet Welcome Offer

If you’re expecting a “bet £10, get £30” style deal, you’ll be disappointed. The bookmaker’s promotions page confirms there is no standard welcome bonus for UK customers. Instead, London Bet rewards play through the Capital Gains programme. Every qualifying bet contributes to a stackable rebate, and you decide when to redeem it. Once redeemed you can use your rebate as free bets on sport, free spins in the casino or bonus funds. It feels more flexible than a one‑off free‑bet offer, though it means there’s no free bet on sign‑up.

Signing up is straightforward. The site asks for your name, address, email and a UK debit card for your first deposit. Verification follows standard UKGC rules, and reviewers found the process to be smooth and gave it 4/5 for ease. You can also opt in to the loyalty programme once your account is active.

Sports & Markets Available

London Bet covers the big sports punters expect and a few extras. Football is the headline act with markets on the Premier League, Football League and competitions across Europe and South America. There’s a solid bet builder for match props and you can back goals, cards, corners and player stats. Horse racing fans get full UK and Irish coverage plus races from Argentina, South Africa and the USA, with Winner, Forecast and Tricast markets and live odds movement. Greyhound racing is similarly comprehensive.

Beyond the staples, the site offers tennis, golf, cricket, darts, snooker, rugby, boxing, ice hockey and basketball, plus American football and baseball. Odds aren’t industry‑leading but are “in that sweet spot” compared with established brands. The only glaring omissions are esports and some niche markets.

Live Betting & Cashout Features

Switching from pre‑match to live is seamless. Just hit the In Play tab and a drop‑down menu shows all the sports currently available. Football, basketball and tennis feature detailed stats and in‑play graphics. Horse and greyhound racing have live streaming for registered users. The live odds move quickly and are comparable to bigger bookies.

Cash out and partial cash out are built into the bet slip. You can settle bets early to lock in profit or cut losses, and it works across desktop and mobile. It’s responsive, which is important if you’re chasing late goals in an acca.

Casino Section

The casino includes hundreds of slots, from classic fruit machines to Megaways titles, plus new crash games. Table game staples like blackjack, roulette and baccarat are present, and there’s a live dealer studio for a more immersive feel. While Casino Guru’s bonus page notes that no deposit or deposit bonus is offered to UK players, you can still earn free spins via the Capital Gains programme.

Usability & Mobile Experience

London Bet’s interface is uncomplicated. The main menu sits across the top on desktop and collapses neatly on mobile. Playbook software means pages load quickly and markets are easy to find. Betting slips update in real time, and the search function helps when you need to find obscure fixtures. There is a dedicated mobile app, but the mobile site mirrors the desktop layout and works smoothly. Switching between sports, checking your balance or moving to the casino requires just a few taps.

Payment Methods & Withdrawals

London Bet accepts major debit cards. The help centre lists Mastercard, Visa and Maestro as supported options. The minimum deposit is only £1, which is lower than many competitors. Deposits must come from an account in your own name. Third‑party payments are not allowed. Withdrawals are processed back to your card. Debit card withdrawals can be instant in some cases.

There is a quirk: if you deposit using multiple cards, the Net Deposits Rule applies. London Bet’s help article explains that you must withdraw at least the amount you deposited to each card before using another. This can lead to delays when you try to withdraw funds across different payment methods. If your card has expired or you no longer have access to it, support can update or remove payment methods once you provide proof.

Safety, Licensing & Responsible Gambling

London Bet holds a full UKGC licence (number 66162). This means it meets strict standards for player protection and funds segregation. The site’s help centre emphasises safer gambling. It offers deposit limits, self‑exclusion and reality checks. The Capital Gains programme is transparent; London Bet promises no complicated small print and clear terms. For extra support you can contact the 24/7 live chat or email. All promotions are restricted to players over 18 and signposted with GambleAware links.

Pros & Cons

Pros

• Broad sports coverage: Football, horse racing, greyhound racing and American sports with competitive odds.
• Low £1 minimum deposit: Start betting without tying up big sums.
• Capital Gains loyalty scheme: Stackable rebates give control over rewards.
• Cash out and partial cash out: Quick to use on desktop and mobile.
• Responsible and licensed: UKGC licence and robust safer gambling tools.
• Live streaming: Watch horse and greyhound races once logged in.

Cons

• No welcome bonus: There’s no free bet for new UK customers.
• Limited payment methods: Only debit cards and PayPal are listed.
• No mobile app: Everything runs through the mobile site.
• Few promotions: Aside from the loyalty scheme, offers are scarce.
• No snooker or esports markets: Coverage is solid but not exhaustive.

Verdict

London Bet brings a breath of fresh air to UK betting with its focus on fair odds and transparency. It covers the sports that matter most and presents them in a clean, easy‑to‑navigate package. The Capital Gains loyalty scheme makes rewards more flexible, even though there’s no classic sign‑up bonus. A £1 minimum deposit, quick withdrawals and good in‑play interface are big positives. There are downsides: a narrow range of payment methods, and minimal promotions. If you value a straightforward experience and aren’t fussed about chasing big free‑bet offers, London Bet is worth a try. Make sure you stick to your budget and use the site’s safer gambling tools.

For more on related topics, visit our pages on Bookmakers, Bonuses, Betting Tips, Sports Betting Guide and our Online Casino Guide.

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